Business Car

Jakes de Kock, group marketing director – an interview with Business Car Magazine.

What is the biggest issue in the sector?

Fuel cards don’t address accurate reporting around mileage and driver behaviour. While this can be calculated, it still requires human input. At a time when everyone expects information to be available at the click of a button, this isn’t acceptable. It also opens up the whole process to human error, which fuel cards and technology are expected to reduce.

How will the sector have progressed in three years’ time?

In response to the above, the sector will have to look at integration with other fleet data-capture tools and software. On their own, fuel cards aren’t offering the complete control customers expect or ask for. Full integration will become an absolute necessity and fuel card providers that don’t realise this or act upon it will quickly fall behind.

What is the biggest mistake fleets make?

Despite the amount of data and information available, fleet managers can sometimes fail to use it to their advantage and to inform sensible, efficient company car policies. However, it can be extremely difficult to consolidate the data when you have three or four separate suppliers for different aspects of your fleet. Some fleets have a separate fuel card provider, separate telematics company, separate vehicle maintenance planning provider, and so on. If all these companies are reporting in different formats, at different times, it becomes almost impossible to analyse the information and separate it for any meaningful action or policy.

The easy solution is find a provider that offers a holistic solution giving you all the information you need for maximum control and efficiency. And, importantly, the provider needs to be able to present this information in an easy-to-understand, customisable format that works for you and your needs.

What one piece of advice would you give a fleet operator?

Look at fleet costs as a whole, rather than just fuel expenditure. Often, other expenses such as vehicle maintenance, toll charges and hotels are under the management of HR or finance, rather than the fleet manager who is given charge of fuel spend. By bringing the whole of fleet costs under the management of just one department, inefficiencies become easier to identify and address. Our Velos corporate charge card allows drivers to use it for a variety of business expenses, but still provides fleet managers just one consolidated invoice.

Sum up your past 12 months in 24 words or less

It’s been spent looking at existing technology and how we can use it, plus developing products to better serve the different segments of the fleet market.

Preview your next 12 months in 24 words or less

We’re now launching those products and technological advancements – watch this space.